Transformative Effects of Google

Transformative Effects of Google

Google,Image:muammerokumus,Flickr,some right reserved


        Google is among the biggest search engines in the world that process numerous searches. It is the frequently visited site and offers online software such as email software and social networking tools including Google Buzz and Orkut. Besides, it offers desktop applications such as Google Chrome, Picasa photo editing and organization software, as well as, Google Talk messaging application. As a social media platform, Google enables people to communicate with one another through emails, Google Talk messaging among others. It also develops mobile operating system Android used to develop mobile phones. Google’s social ecology is linked to how it affects the community in accordance with social, cultural, economic, political, and technological platforms. Reportedly, innovations by Google have transformed the manner in which various communities behave, socialize, and conduct their economic activities. The present paper describes how the transformative influence of Google has changed from being a search engine to being an educational, social, economic, and cultural platform. These transformations have influenced the manner in which people behave, conduct business, learn, socialize, and live. The paper focuses on how innovations of Google have transformed the lives of people across the globe. It also stresses the connection between the company’s stakeholders and the services and products they get in return. The paper also describes Google’s effective transformation, economic benefits, business model, social ecology, cultural and cultural benefits, political behaviors, ecological map, as well as, recent innovations.

 Google Business Model

Google’s business model is founded on advertising.

Any trading environment that attracts marketing and advertising is a prime target for Google (Wellman et al., 2001).

Based on its situation, it is difficult for Google to resist the economic challenges and establish new sources of revenues, both advertising and non-advertising. The capability of Google to attract consumers is the primary basis of its quality services. This explains the reasons why Google largely purchases traffic from various providers.

Google has collaborated with various players in the telecommunication industry such as Firefox (browser), Apple (iPhone), Dell (computers), Sun (Java packages) among others to ensure that its search engine appears by default. Therefore, by partnering with various firms, Google enlarges its advertising network reach (Burnham, 2012). More importantly, Google has collaborated with China to provide internet and mobile search services. By forming these alliances, Google has introduced AdSense for phone, providing sites optimized for phone browsers the capability to host similar advertisements as ordinary websites.

Valkenburg and Peter (2009) noted that new versions of AdSense enable developers to exhibit image and text advertisements in Android and iPhone applications.

With the newly developed Google’s interface for iPhone, users across the world have an option for Gmail, Search, Docs, Web, Calendar, News, and Notebook. Reportedly, this interface is available in numerous languages thus provides users with search suggestions, slideshows in Picasa among others. Currently, Google’s strategy is to transform the mobile sector and create a suitable environment for the distribution of its innovative products and monetization model. Principally, Google strong image and brand in the world makes its stand out among the competitors because this instills a high level of confidence to consumers and investors who advertise their services and products on the Google’s websites.


Google Business Model, Image:doudoufa,Filckr,some right reserved

Economic Benefits of Google
Since its inceptions, Google continues to bring economic benefits to its stakeholders. With the widespread use of the internet, Google allows small businesses to raise awareness of their products, brands, or services through online advertising. This according to Sohini (2016) assists traders to compete favorably with larger business and providing them with tools to reach foreign customers at a relatively low cost. Tyler (2002) noted that with the help of AdWords and AdSense, businesses have been able to advertise their products, services, and brands in Google content network making them increase their sales and profits, as well as performance.

Content creators also benefit from YouTube that enables them to reach numerous audiences across the world and build their brands with relatively low costs and obstacles to entry. A recent survey conducted by Sohini (2016) revealed that YouTube content creators often generate an economic effect of about $120 million annually and support more than 3000 jobs. Similarly, Online content creators including web publisher capable of monetizing their contents through Google AdSense agreement also continue to reap numerous economic benefits. In particular, they continue to receive increased revenues and support millions of jobs across the world.

Google’s business and consumer Smartphone apps have become a growingly critical component of the Smartphone ecosystem and the wider global economy. Recent studies indicate that about 450, 000 employment opportunities are directly linked to Android app development across Europe, and Android, the major operating system developed by Google has remained a major driver of competition in the Smartphone market and this has made smart phones accessible and affordable to buyers across the world. Similarly, hangouts from Google make it easy for companies to plan for effective meetings.

Garrett (2009) noted that hangouts enable companies to easily communicate with business partners, employees, and customers using videos and calls, making it most appropriate for persons traveling or working from their places of residence.

It also provides companies with the flexibility of communicating from almost any device. An organization can also share files as it chats through Google Drive, watch live broadcasts, provide webinars, and conduct staff conferences.


Google,Image:PRress,Flickr,some right reserved

Social Ecology and Cultural Benefits of Google
By using its prominent satellite services, Google provides indigenous tribes with information regarding deforestation and provides them with the ability to track and avert the atrocity from occurring. As already discussed, with the help of Google Earth, wildlife activity groups can map regions under risk of being damaged by logging firms and palm oil manufacturers. McGrath (2011) noted that with prolonged drought affecting numerous regions, different authorities across the world could use Google’s mapping services to establish agricultural areas where water restrictions should be implemented. Secondly, by advocating carbon neutrality in almost all aspects of its internal dealings, Google continues to pursue various ways of reducing its gas consumption.

Its devices use biodiesel and encourage workers to use skateboarders, bikes, and scooters while going to and coming from work (LeBeau, 2011).

Currently, it reduces its energy use, incorporate renewable energy and balance carbon emissions.
Socially, Google has enabled people to access various kinds of hyperlinks. In particular, it has enabled learners to integrate information for research projects, allowed people to monitor the stock market and offer unique opportunities for individuals. Reportedly, the invention of Google has transformed education and allowed learners to access all kinds of information that people could not in the past (Wang, 2018). Never before could students depend on technology to get all answers to their research projects.

Google runs Google Giving Scheme by offering technology, financial help, and volunteer time to environmental and social projects. Google’s scheme encompasses Global Impact Awards that funds organizations that demonstrate an innovative utilization of technology to execute charitable work. Besides, by running charitable activities, Google offers grants for nonprofit organizations to buy advertising space within its AdWords platform. In return, this improves profiles and images of these companies.

Recently, Google launched a new messaging app known as Allo for smart messaging. Besides chatting, this app enables users to conduct quick searches. Apart from Allo, Google has provided its users with several forms of media such as Google Earth, Gmail, YouTube, and Google Drive. It is stated that these apps allow people to interact and communicate. In particular, Gmail offers a global emailing domain and links users across the globe for various purposes including communication, business, or education. On the contrary, Google Drive enables one to save, store or organize any kind of document. A digital but precise way of traveling across the globe without actually leaving the seat is possible using Google Earth.


Google company,Image:hb10g,Flickr,CCO

Political Behavior Effects of Google
Google plays an essential role in influencing political behaviors in various countries across the globe. It does this in a simple way. Preferences for a given contender in election-related search rankings lead electorates to prefer a particular contender. For instance, a search linked to an upcoming general election may yield results favoring contender as higher as compared to the other contender. This according to Doward (2017) is known as partisan ranking bias. Given that individuals tend to click and gain high confidence in the highly rated results, a good number of individuals will then trust and believe in the information supporting the highly ranked candidate. Consequently, this consumption enhances the preferences of the contender that his highly ranked. Robertson (2018) argued that the most critical component of this influence is that majority of people cannot identify the partisan ranking bias, and it is extremely hectic for people to defend themselves from effects they cannot perceive.

The growing effects of Google searches and YouTube on political behaviors and environment have remained dramatic across the globe. For instance, latest surveys indicate that during general elections about 10% of the world’s populations learn new information regarding the campaign. An essential impact of the stated increased political exposure has often been to provide less popular contenders a much larger audience as opposed to what their financial budget would have enabled them to reach using television or newspaper coverage. Principally Google handles about 60% of the internet searches across the US and 90% searches across the globe (Doward, 2017). Annually, this translates to numerous queries regarding people’s concerns, thoughts, and questions.

YouTube is a critical political tool and thus it is not something surprising to watch political leaders using it to communicate and shape the political behaviors of potential voters during the election period and the government officers to communicate to the public once they assume office. As the number of individuals across the globe who use the internet is expected to grow exponentially, the role of Google as a tool that shapes and influences political behaviors of people is likely to increase as more political leaders and government officials use YouTube reach millions of audience at affordable costs.

Google’s Ecological Environment

Google is the leading company across the globe that offers search engine services. With Google’s products offering advertising, educational, social, and cultural experiences, the firm also remains the leading competitors in the telecommunication industry. Firms such as Yahoo, Microsoft, AOL, Baidu, and Apple are real competitors of Google as they offer almost similar services and products that the firm offers.

On the same note, Google major suppliers encompass NVIDIA, ACCENTURE, and QUALCOMM (Weiser, 2000).

Therefore, the present diagram presents Google ecological environment.

Major Innovations in Google

Recent changes and innovations in Google have not only benefited consumers but also owners of the business. Innovative products from Google have constantly proven to be both financially lucrative and socially inspiring. Innovations from Google have benefited people and communities by reducing costs and improving productivity, building numerous products, dealing with environmental and legal issues, enhanced employee motivation, retention, and easier hiring process. Google Reader Play and Google TV are some of the innovations by Google that have transformed the way people interact and conduct their daily activities including businesses.

 Google Reader Play

Google reader play enables people to browse blogs, articles, and other information on the internet. This innovation uses similar technology as recommended items and enables the readers to identify the most exciting pages within the web. Moreover, it also enables readers to keep track of their preferred information and transfers such information the personal account of the reader.


Google Reader Play Image:6S Marketing,Flickr,CCO

Google TV
This is a platform that combines the internet and TV programming. It enables users to find their preferred channels, record shows, vides from YouTube, as well as, other websites. It is a great source of information and a social networking platform that enables users to save their favorite channels, photo albums, and websites for future and easy access (CIO Staff, 2018).

Google TV,Image:alan jones,Flickr,CCO


    In conclusion, Google has remained a critical internet revolutionary and transformed how individuals interact, conduct business, learn, and carry themselves in this digital era. In this essay, a critical transformative effect of Google has been explained. In particular, a detailed explanation of how Google changed from a search engine to a social and educational platform, as well as, an avenue where businesses can carry out their activities promptly and conveniently has been offered. Based on its economic, social and cultural benefits, as well as, its role in political behaviors, it is indisputable that Google has reduced the cost of conducting business across the world, improved quality of products, improved marketing process, and helped people to socialize and regularly access information and news. Similarly, Google has played a primary role in conserving the environment and reducing energy use. Therefore, Google is one of the technological advancements that have completely transformed the phase of the world and communities across the board.










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