Mobile: Let’s Mobile

Mobike Bicycle Sharing Program

Abstract

With the world is putting increasing attention into environmental conservation, the growth of such industry as environmentally friendly products, services, and green powers has greatly developed within the range of world. Specifically, over the year of 2016 or so, something remarkable has happened in China: there are lots of different brands of bicycle sharing company has appeared apparently at an impressive speed, various colors shared bicycle can be seen commonly in the streets of the city, such as the orange Mobike, the yellow Ofo, and the blue Bluegogo and so on. In recent years, these shared bicycles are spreading across hundreds of cities around the world, over 21 overseas countries (Jin, 2018). In this article, it will focus on analyzing a remarkable sharing bicycle company named “Mobike” to discuss the flourished bicycle sharing industry in China.

 

At the following part, it will start from examining the historical overview and development of Mobike company, including its business models and ecology, then it will move onto illustrating the economic, social and political changes that have happened since the emergence of Mobike.

(Mobike Australia Launches in Sydney)

 

What exactly is Mobike?

Mobike is a frontrunner in China’s sharing bicycle industry, it famous as the world’s first cashless and dockless bike sharing platform (Mobike, 2018), Mobike bicycle sharing program refers to a new business model where can be seen everywhere in urban locations, it provides short-term bicycle rental plans for urban residents through the internet, people can easily access the fixed docking stations or find a dock less bicycle in most area of urban to rent a bicycle and start a short-distance journey with Mobike through by registering in smart devices.

 

Mobike shared bicycle is founded by Beijing Mobike Technology Co., Ltd in the year of 2015, the founders of Mobike is Hu Weiwei, Wang Xiaofeng, Xia Yiping, until 2017, there are around 8 million Mobike bike is operated (Griffith, 2017), and the Mobike owns a large number of registered users which reached about 200 million customers (Xinhua, 2017), Mobike as one of the most prominent smart bicycle sharing companies, it is the world’s biggest smart bicycle sharing company and it remains one of two major players of bicycle sharing firm. The most featured function of Mobike bike is that it equipped with unique smart-lock technology and built-in GPS connected via the Mobike IoT network (Izwan, 2017).

(Mobike to refund $150m as bicycle-sharing heats up)

 

How Mobike Works?

The registration method and requirements for renting a Mobike shard bicycle are not very confusing to reach it. Firstly, people use their smart devices, like phone, to scan the QR code of Mobike, this QR code can be seen very easily, such as the advertisement of Mobike, the body position of Mobike bicycle or from the internet. Then just following the simple installation instructions to download a Mobike bicycle-sharing app, then people can through by connecting the social networks and digital payment systems, such as Wechat Pay and Ali Pay, to pay the deposit of CNY 299 in the Mobike app, this deposit can be returned anytime on apps, in addition, user needs to provide their ID verification on the app to verify the identity information. Secondly, people can find the nearest bicycle through by the Mobike app, then scan the QR code that shown in the bicycle to unlock the bicycle. After these simple steps, people can start enjoying the riding journey. During the period that people using the Mobike bicycle, it will deduct 1 CNY per 30 mins from Mobike. When people finished riding, people can return the Mobike bicycle by parking the Mobike bicycle in a proper area and lock manually.