Augmented reality or mixed reality is a technological advancement that provides a platform for the integration of virtual reality into the real time images (Marescaux et al 2004). It dates back to the last 50 years with applications in jet control and piloting activities (Pesce, 2017). It enables the visualization of the internal infrastructure of the overlying components therefore enabling the users to have visual transparency. It has extensive applications in surgical and medical applications to enable operations on the complex human anatomy. In addition, it involves the registration of image content by relating pixels of real image and virtual image.
The users are therefore used to provide an interface that enable mixing of the digital and the physical world. The physical world is separated from the computer using AI technique known simultaneous localization and mapping (SLAM) (Zuckerberg, 2017). The computer based system has sensory inputs that respond to continuous digital stimuli including sound, Global Positioning System (GPS) and graphics.. The AR technology will incorporate object recognition, precise location, and 3D effects. Primitive AR technology is witnessed when individuals take photos and circle them with markers and in gaming (for example Pokemon) where the users are connected to the real world with multi- kilometer consoles. The technique is transitioning into most smart devices through HD cameras with high mega- pixels, speakers, and holographic displays. The details of the real- world environment are depicted with enough clarity and the loss of information is significantly minimized. Examples of modern AR technology include: Google goggles and the iPhone world lens (Grier et al., 2016). The Google goggles have a visual projection that directly copies data from the Googleplex and transfer its real- time users. The genesis of this technology is due to the ever- growing quest by the current generation to find a sense of purpose and connecting to people on a personal level regardless of their geographical distance of separation. The number of members that belong to group has decreased significantly in the last decade. Therefore augmented reality system aims to create a virtual community (Zuckerberg, 2017).
The technology has enhanced graphical display as it enhances visualization of 3D objects using 3D devices. The camera was identified as the first augmented reality platform as witnessed from the development of applications such as Snap Chat where the users can use effects depicting real animals. The platform provides a plethora of effects where the user can scroll through and select the suitable effects according to their preference. The AR technology is demonstrated through face masks, style transfers, and art frames. It is open source system that will enable developers come up with effects that align to their cultures. E- Conferencing and Skype provided the foundational basis for development of this interface. A still photo in the real world can be mapped with 3D effects that make them have a real time effect (Tsai, 2017). The gaming world will be greatly affected, since the AR can be integrated into the gaming system to enable users to have more dimensional effects thus creating even greater gaming satisfaction. Since there are millions of people that play games all over the world, the gaming companies will accrue much profit which will translate to more revenue to the government through taxation of these companies.
Also, the AI in our phones can be used to draw pictures digitally and share with our friends. The technology will enable socialization and the world is likely to become a small village where people can interact with ease from all corners of the world. In addition, it will also enable businesses to interact directly with their clients by answering questions on their products through the AR platform (Antonilo, 2013). Many businesses will adopt this platform to accrue even bigger profits. The businesses can use the platform for launching their products and it will also enable users to find business that they would like to interact with (Zuckerberg, 2017). The government can also conduct national activities through integration of AR with ERPs used in polls such as national elections and referendums to their databases. The electoral board is therefore able to monitor the progress of elections digitally and individuals do not have to avail themselves physically to the polling booths in order to cast their votes. The counting of votes can also be animated and aired on national televisions for transparency and accountability. For example, the Cambridge Analytica Organization was used to harvest information of individuals, performing cross- reference analysis and updating the voters’ details to the Government’s AR database (Iqbal, 2017). Furthermore, heads of states can use AR on international conferences and summits interacting through the AR technology displays. For, instance Zuckerberg presided over a meeting during the annual Digital Cultures Program with those in attendance wearing virtual reality glasses (Pesce, 2018). The evolution of augment reality has been phenomenal with developing the magic leap glasses; these glasses marked a major milestone in its development.
The technology will enable optimization in web development that will enable web- designers to use 3D visuals in their websites that catch the eyes of their visitors. Instead of using chunked paragraphs on the web pages to put across their information precisely, they can juxtapose the websites’ landing pages with animations that will enable the visitors know its contents at a glance. The primary traffic to the website can also be increased using the AR interface that enable the developers interact directly with their clients by developing search recognition engines that enable the users search for animations instead of keywords. For instance, they can use dynamic 3D graphics that have visual appeal to the users (Elite Strategies, 2018). The webpage can be embedded with physical components such as tables in a board room used by the users to scroll the webpage. It limits the usage of smart phones and personal computers to access contents of the webpage. Also, the developers can use animated anchor texts that have dimensional effects, for instance the anchored texts can be engraved on a wall through holographic effects. The AR technology aims to reduce the cost of physical objects like television where individuals can watch aired programs on a wall instead of a physical electronic device (Hansen et al., 2005. The price of the AR device will be greatly reduced since the screening can be accessed through phones or much cheaper monthly subscriptions. Zuckerberg stipulates that the AR can be a one dollar application instead of $500 dollar piece of equipment (2017).
The display technology used in the AR devices will be incorporated with wave guide lenses and IR sensors to improve the realness of the environment. They also will have depth sensors that will enable detection of visible light and synchronize it with the pixels compatible to that of the system. The technology can also be used in social media platforms that will improve interpersonal relationships, for instance, Face Book. The AR can be used to predict the emotion of the users in social media, the key objective being to improve the user experience. For example, Face Book revealed that had been conducting feed experiments that was used determine the feelings of 698, 000 users from their posts (Kramer et al., 2013). The empirical data showed that emotional states are contagious and these can affect the emotions of its users without their awareness. The pattern portrayed that there are relationships between the content of information posted on the News Feed to the general emotions of the users (Kramer et al., 2013). These emotions ranged from anxiety and happiness. The AR interface has also been used by Face Book to target its users for premium ads. Consequently, it aroused controversies since Face Book was allegedly of targeting children as young as 14 years old (The Australian, 2017). This was accomplished using complex algorithms that compute data from the users’ posts and credentials (Manning, 2012).
The attribution of third party in the AR system will be important for branding of AR products especially in social media networks. The content creation within these platforms can give rise controversies in terms of copyright. On the brighter sides, the AR will enable its users to share multimedia with a lot of ease. It has a broader technological advantage to the users since it hold s the keys for emotional contagion (Pesce, 2017). The Face Book machine should be a platform from which its users can learn and respond positively. The multimedia shared within these platforms using the AR technique will enable the users to be glued to the site. The confidentiality of the credentials provided during registration is not guaranteed as evidenced from the Cambridge Analytica saga. Also, the factors facilitating the AR technology is getting smaller and smaller developing into a pair of glasses that will enable the users to perform AR activities.